The organisers of the Geneva Motor Show are calling off next year’s edition of the event and have decided to sell up.
The auto show was to have taken place in March 2021 but the Committee and Council of the Foundation “Salon International de l’Automobile,” which organizes the Geneva International Motor Show, said it was cancelling the show due to a lack of interest from car brands and exhibitors.
This year's event- and a number of other major auto shows around the world-was cancelled due to the global coronavirus pandemic. The Geneva Auto Show regularly attracts over half a million visitors and has an economic impact of 200 million Swiss francs ($210 million) a year, according to the organisers.
The Committee and Council of the Foundation "Salon International de l'Automobile" noted that the automotive sector is currently going through a difficult phase, and exhibitors need time to recover from the effects of the coronavirus crisis. They explained that most of the Geneva Auto Show’s exhibitors who participated in a survey said they would "probably not participate" in a show in 2021.
Auto brands use the platforms of events like the Geneva Auto Show to launch their new models and unveil concept cars. Coronavirus-related lockdowns and travel restrictions have now forced them to launch new models online.
Now the cancellation of the Geneva Auto Show is bringing up concerns about whether other leading auto shows, which involve great expense and logistical challenges, such as the Los Angeles auto show (planned for November 2020) will take place. As of now, the organizers of the LA Auto show say they plan for the show to go on as scheduled, with health and safety protocols in place.
The organizers of the Geneva Auto Show say they plan to sell the show’s assets to owners of the Palexpo conference center in Geneva, where the event is held.