Mr. Sooil Lee - President & COO of Hankook Tire & Technology
The South Korean tire major Hankook Tire announced that it is collaborating with SK Planet Co., a leading internet, data and testing company, also based in South Korea.
The two companies will jointly develop a solution that preemptively detects potential hazardous risks on the road. Their Road Risk Detection Solution effectively analyzes road noise acquired from a moving vehicle through artificial intelligence and deep learning technology in order to identify potential risk factors on the road, such as rainfall, snow, black ice, accidents, and other factors that may lead to hazardous situations. This information is then transferred in real-time to various public departments related to road safety and maintenance for a response, such as removing excess snow or repairing potholes.
SK Planet’s patent for sound processing and deep-learning technology is an integral part of this solution. In order for the solution to function effectively, it is necessary for the AI (artificial intelligence) to learn as much noise data as possible by driving in different road conditions. Hankook will provide diverse noise data to SK Planet and contribute to improving the accuracy of the technology, by collecting data from its test driving tracks, located in Geumsan, Korea, and Ivalo, Finland.
The solution is expected to be adapted to road control and contribute to road traffic safety in the winter.
Explaining that safety is Hankook Tire’s top priority, the company’s President and COO, Sooil Lee, emphasized that the partnership with SK Planet to build a solution that contributes to safe driving is at the core of Hankook’s corporate purpose. “Aligned with Hankook Tire’s commitment to digital transformation, this partnership will also further advance the automotive industry,” he added.
Seongnam, Seoul-headquartered Hankook has been leading digital innovation in the automotive industry. Aside from this project with SK Planet, the company been working closely with KAIST on future technologies and industry-academic cooperation, working on securing innovative R&D and digital technology capabilities through digital transformation.