Detroit Auto Show Postponed Further to September 2021

  • 2020-09-23 12:00:00
  • Reporter

The North American International Auto Show (NAIAS) says it will next appear in Detroit in September, 2021. An earlier announcement said the show would be held in June, 2021, a year after its planned revival in June 2020 was cancelled due to the coronavirus pandemic, as well as competition from rival shows.  

In a press release, NAIAS Executive Director Mr. Rod Alberts said, “We have talked with many of our partners, particularly the OEMs, and they are fully on board and excited about the date change.” 

The last NAIAS was held in Detroit in January 2019. At the time, the host, Detroit Auto Dealers Association announced it would move NAIAS to June 2020.  

The world’s major auto shows have been dealing with not just the devastating impact of the COVID-19 pandemic, but also by strategic changes being made by auto makers, who are increasingly opting for individual marketing launches for their new products, rather than focusing on unveiling new models during an auto show. Auto-industry advancements are tending to focus more on digitization and electrification, drawing attention at events such as the mammoth CES (Consumer Electronics Show) held in Las Vegas every January. 

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