Dr. Santrupt B. Misra – CEO, Birla Carbon
Mr. Joseph M. Gaynor Jr. - Chief Legal, Risk Management & Sustainability Officer, Birla Carbon
The leading global manufacturer, and supplier of carbon black, Birla Carbon, recently released its eighth annual sustainability report titled “Bending Towards Circularity”. The 2020 report focusses on the India-headquartered company’s journey in the direction of becoming circular in its business model.
The Circulytics tool used is developed by the Ellen MacArthur Foundation, where circularity is measured on three guiding principles; design out waste and pollution, keeping products and materials in use, and regenerating natural systems.
Announcing the release of the report and Birla Carbon’s initiatives in the backdrop of the global pandemic, Dr. Santrupt B. Misra, CEO, Birla Carbon, Director, Chemicals and Director, Group Human Resources, Aditya Birla Group, said, “The year 2020 has been full of unparalleled surprises for the world. The true test of survival has been the ability to respond to ever evolving external dynamics. At Birla Carbon, we believe that ‘Tough times don’t last, smart and tough companies do’. And this is precisely the spirit that is reflected in our Sustainability Report.”
According to Dr. Misra, Birla Carbon adopted Sustainable Operational Excellence (SOE), as their guiding light for Sustainability eight years ago. This is a strategy focused on the three pillars of People, Product, and Process, which influences every decision the company makes. In 2020, the company has taken SOE a step further and introduced circularity as the next organic move. “Within this theme, lies the essence of our commitment towards modifying an otherwise linear value chain by introducing a more regenerative approach,” he explained.
Joe Gaynor, Chief Legal, Sustainability and Risk Officer, Birla Carbon, noted that the company has been at the forefront of Sustainability in the carbon black industry for almost a decade. “SOE has been the central pillar of our sustainability strategy, with particular focus on the environment and the health and safety of our employees, contractors, and the communities in which we operate,” he said. The 2020 report highlights the ways in which Birla Carbon can do its part to encourage a circular economy for the carbon black industry, continuing to focus on the Key Performance Indicators (KPIs) and showcasing the company’s year-on-year progress against each. As the global leader in the carbon black industry, Birla Carbon aims to remain the preferred sustainable partner to its customers and stakeholders by imbibing innovation in its day-to-day working.
The report highlights certain relevant facts, including that 75% of Birla Carbon’s plants are net energy positive; 100% of the company’s sites used recycled process water and/or rainwater in their operations; the company repurposed 60% of its material waste in FY2020; Birla Carbon became the first carbon black multinational to receive IATF certification across all its manufacturing plants; the company was awarded a Gold rating by EcoVadis for the fourth consecutive year; all 9,000+ of Birla Carbon’s suppliers are screened using the NAVEX Global’s RiskRate® due diligence system; the company remained above the chemical industry benchmark for employee engagement and 100% of Birla Carbon’s facilities participated in community engagement
The online report is available at – http://sustainability.birlacarbon.com
Birla Carbon is one of the flagship businesses of the leading Indian multinational conglomerate, the Aditya Birla Group.